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Southern Strategy
In American politics, the Southern strategy was a Republican Party electoral strategy to increase political support among white voters in the South by appealing to racism against African Americans.

Republican political operatives Paul Manafort, Roger Stone, and Lee Atwater pose for a portrait on March 21, 1989.

Lee Atwater, a Republican strategist in the late 20th century, employed tactics that seem to directly contradict Grant's appeal for enlightenment and informed citizenship.

"Politics is like warfare," Lee Atwater once said, and his strategies reflected it. Known for refining the Southern Strategy, Atwater helped reshape American political campaigns by exploiting cultural and racial divisions to appeal to Southern voters.

The Divided Heart of MAGA: From Lee Atwater to Citizens United and Beyond

The Republican Party Southern Strategy and Its Impact on High-Poverty States

Trump's relationship with this demographic can be understood through the historical lens of the Southern Strategy, a political approach refined over decades by figures like Lee Atwater.
Deep Dive into Southern Strategy

The Political Shift of the Democratic and Republican Parties